Chelsea Schroeder
 

Portfolio

BROWSE A VARIETY OF WORKS, FROM PRINT CATALOGUES TO INFLUENCER EVENTS, WHICH WERE PRODUCED, DESIGNED AND LAUNCHED BY CHELSEA SCHROEDER.

 

margaret o'leary fall 2018 catalogue

The first ever mass mailing catalogue launched by Margaret O'Leary in Fall of 2018, with distribution to over 100k households. Chelsea played the lead role in the entire launch of this project, from photo shoot production and reshoots, image post processing and retouching, contract and mail house facilitation, designing of all creative, and preparation for web business growth and customer service optimization.


MARGARET O'LEARY SPRING 2019 WEB AND LIFESTYLE PHOTO SHOOT

In Chelsea's tenure as the Fashion Marketing Manager and Graphic Designer for Margaret O'Leary, she was tasked with producing all quarterly photo shoots to launch each new seasonal collection. The largest shoot facilitated was the Spring 2019 shoot, a week-long project at Margaret O'Leary's photo studio, as well as on location in Mill Valley, California. From model scouting in Los Angeles to curation of set design, from permitting and technical preparation to file management and image quality control on set, the production of this - and every - Margaret O'Leary shoot was solely relied upon by Chelsea.


SAMPLER - MARGARET O'LEARY PRINT AD DESIGN

With 15 store locations across the country, Margaret O'Leary publishes advertising and advertorials in luxury regional magazines across the United States. Maintaining those relationships with publishers, negotiating contracts, and designing all printed ads, Chelsea is instrumental in keeping multiple publishing timelines on track, meeting a multitude of monthly print deadlines.

View a sample of ad designs and tear sheets throughout the seasons.


charles krug winery rebranding

With the collaboration of the national brand manager and web design contractors, Chelsea played an instrumental role in the in the creative direction of the Charles Krug Winery DTC rebranding, including the new website (photography, DTC landing pages, consumer testing), email campaign templates and wine club brochure. Successfully launching and continuing to produce collateral around new brand standards, Chelsea ensured that the updated look and feel of the Charles Krug brand was met with rave reviews and increased sales.

Charles Krug Brochure

Charles Krug Web Landing Pages :  Tastings  |  Reserve Wines

Charles Krug DTC Email Blast Example


chelsea schroeder photography client experience brochure

During the three years running her wedding photography business in Napa Valley, Chelsea targeted her wedding photography brand to a signature fashion-forward bride. Honing in on classic branding aesthetics and romantic photographic overtones, Chelsea ensured her collateral spoke to her ideal client at every touchpoint, helping herself stand apart in the boutique film-emulation niche of wedding photography in Napa Valley and San Francisco.

 

influencer collaboration events - los angeles, san francisco & seattle

To reach an affluent, millennial audience, Chelsea orchestrates the collaboration of high-profile fashion models and six-figure-follower influencers for exclusive VIP shopping events and meet-and-greets with Margaret, owner and founder of Margaret O'Leary. From packing the house at an exclusive pre-collection launch party to one-on-one tours of the San Francisco design studio, Chelsea's collaboration with influencers is vital to the continued introduction of the Margaret O'Leary brand to a younger audience and generation.


INFLUENCER FASHION PLACEMENTS

Sponsored placements with influencers is a must for all B to C brands in the Age of Social Influence. Chelsea's continued management of influencer relationships and placements, tracking budgets for the right targeted placements for the brand's overall marketing strategy, is crucial for growing market awareness for the affluent millennial audience. Influencer placements that Chelsea facilitated generated exposure with influencer audiences over a million in quantity.