The following information details a snapshot of Chelsea's professional experience.
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FASHION MARKETING MANAGER & GRAPHIC DESIGNER
Margaret O'Leary, Inc | October 2017 - Present
Brought on board to spearhead the company’s updated branding efforts - maintain a connection with our loyal Baby-Boomer clientele while gaining market awareness among the affluent Millennial/Xennial demographic. Reporting directly to ownership.
Ecommerce management: forecast, design, launch and monitor all email marketing efforts against KPIs – revenue increase of 17% (40%+ over OND)
Optimize all aspects of margaretoleary.com (Shopify platform), monitor Google Analytics and Hotjar analysis to make continued improvements in the eCommerce customer journey
Design all print and digital marketing collateral for 15 retail locations across the country including mailers, catalogues, posters, signage, monthly store event campaigns and more
Produce quarterly fashion shoots for seasonal campaigns: creative direction, model scouting, sourcing props and styling materials, file management and QC on set, manage billing of contractors, and post-process images for later wholesale and retail use
Manage social media team to maintain brand standards; negotiate all influencer relationships for paid blogger and influencer marketing
· Designed and launched first mass-mail catalogue developed by the company (100k HH)
DTC MARKETING COORDINATOR
Charles Krug Winery | October 2014 - October 2017
In a new role for the company, brought on to lead all aspects of the winery’s Direct to Consumer marketing channel at the managerial level. Reporting to Vice President of Sales.
Ecommerce management (creative development, campaign management, department P&L and tracking KPIs), increasing annual eCommerce revenue by 670% during my tenure
Design all print and digital marketing collateral for the DTC business and manage all digital platforms featuring the winery (website, social pages, third-party review sites, etc.)
Photograph products, events and lifestyle campaigns for web, eCommerce, social and printed collateral
· Grow social media followers and engagement (accomplished BOD KPI of 3k to 22k FB followers, 1.3k to 12.9k IG followers within six months)
Owner, lead photographer
Chelsea Schroeder Photography | 2014 - 2017
Worked with clients from all across the country for both B-to-B and B-to-C, including large corporate clients such as Adventist Medical Center, Noble House Hotels and a number of nationwide publications.
- Specialized in wedding, event, architectural and commercial photography, managed all photographic and business requirements to run a profitable business serving the entire Napa Valley, San Francisco Bay Area and beyond
- Published in regional and national publications