Chelsea Schroeder
 

Curriculum Vitae

The following information details a snapshot of Chelsea's professional experience.
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CAREER EXPERIENCE

 
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FASHION MARKETING MANAGER & GRAPHIC DESIGNER

Margaret O'Leary, Inc  |  October 2017 - Present

Brought on board to spearhead the company’s updated branding efforts - maintain a connection with our loyal Baby-Boomer clientele while gaining market awareness among the affluent Millennial/Xennial demographic. Reporting directly to ownership.

  • Ecommerce management: forecast, design, launch and monitor all email marketing efforts against KPIs – revenue increase of 17% (40%+ over OND)

  • Optimize all aspects of margaretoleary.com (Shopify platform), monitor Google Analytics and Hotjar analysis to make continued improvements in the eCommerce customer journey

  • Design all print and digital marketing collateral for 15 retail locations across the country including mailers, catalogues, posters, signage, monthly store event campaigns and more

  • Produce quarterly fashion shoots for seasonal campaigns: creative direction, model scouting, sourcing props and styling materials, file management and QC on set, manage billing of contractors, and post-process images for later wholesale and retail use

  • Manage social media team to maintain brand standards; negotiate all influencer relationships for paid blogger and influencer marketing

  • ·       Designed and launched first mass-mail catalogue developed by the company (100k HH)

 
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DTC MARKETING COORDINATOR

Charles Krug Winery  |  October 2014 - October 2017

In a new role for the company, brought on to lead all aspects of the winery’s Direct to Consumer marketing channel at the managerial level. Reporting to Vice President of Sales.

  • Ecommerce management (creative development, campaign management, department P&L and tracking KPIs), increasing annual eCommerce revenue by 670% during my tenure

  • Design all print and digital marketing collateral for the DTC business and manage all digital platforms featuring the winery (website, social pages, third-party review sites, etc.)

  • Photograph products, events and lifestyle campaigns for web, eCommerce, social and printed collateral

  • ·       Grow social media followers and engagement (accomplished BOD KPI of 3k to 22k FB followers, 1.3k to 12.9k IG followers within six months)

 
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Owner, lead photographer

Chelsea Schroeder Photography  |  2014 - 2017

Worked with clients from all across the country for both B-to-B and B-to-C, including large corporate clients such as Adventist Medical Center, Noble House Hotels and a number of nationwide publications.

  • Specialized in wedding, event, architectural and commercial photography, managed all photographic and business requirements to run a profitable business serving the entire Napa Valley, San Francisco Bay Area and beyond
  • Published in regional and national publications
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marketing manager

Stafford Hills Club  |  April - October 2014

First Marketing Manager of Stafford Hills Club, brought on to spearhead efforts in expanding market share and increase programming engagement with current members.

  • Identify marketing opportunities by evaluating competitive set, defining our unique brand positioning and creating a concise image of Stafford Hills at each touchpoint on the customer journey utilizing radio, direct mail, email, social, mobile push and word-of-mouth marketing. From the ground up, I created processes, collateral and a refined tone of voice from scratch, refining our niche and attracting the club member that was right for us

  • With the sales team, beat our membership goals each month by bringing pre-qualified members into the club and aggressively promoting referral campaigns to current members


TECHNICAL SKILLS

Marketing

Office Suite
Word, Excel, Powerpoint,
Outlook, OneNote, Publisher,
SharePoint, Office365

Website Builders
Wordpress, Shopify,
Custom Web Platforms,
Squarespace, Weebly

CRM Systems
RetailPro, eCellar, BLoyal, and more

Google Programs
G Suite: AdWords, Analytics, 
Business Manager, Hangouts,
Docs, Sheets, Drive, Slides

Website Optimization
Hotjar and Google Analytics

Photography

Hardware
Canon full-frame expert, studio and location lighting, with and without tethered capture equipment

Photography Styles
Commercial, Fashion, Lifestyle, Wedding, Portraiture, Headshots, Product, Food and Culinary Styling, In-Studio & On Location

Retouching
Portraiture (skin/figure),
Real Estate, Fashion (web
& catalogue), Product (food,
tangible goods, and more)

Production
Model scouting, set production, creative direction, wardrobe and set styling, file management on set, image post processing, permitting, invoicing, and more

Design & Print

Adobe Creative Cloud
Photoshop, InDesign,
Illustrator, Lightroom,
Acrobat

Print Proficiency
Digital and Lithopress,
Multiple Paper Brands and Stocks,
Uncoated and Coated Stocks,
Proofing for Small & Large Runs

PrePress Operations
File setup and optimization for delivery to press

Publication
Design and print management of direct-mail catalogues, brochures, lookbooks, business collateral, packaging, clothing trim/labels/tags

Social

Paid Social Advertising
Facebook and Instagram Ads Manager,
Affiliate Selling Platforms (ShopStyle, etc.)

Social Platform Management
Facebook, Instagram, YouTube,
Twitter, LinkedIn, Yelp,
TripAdvisor, Google+

Social Management Tools
Hootsuite, Planoly,
Meltwater

Influencer Network Management
Paid and trade collaborations through agencies (Wilhelmina, Stars, etc.) and managers, as well as direct to influencer

EDUCATION

Bachelors of Science
Photography + Marketing Comm Minor

George Fox University  |  07-08
Awarded Graphic Design Scholarship

Pacific Union College  |  08-11
Awarded Academic Scholarship
Dean’s List – Academic Achievement

Portland State University  |  12-14
Digital Marketing Concentration

EDUCATION FOCUS


CERTIFICATIONS & PUBLICATIONS

Photography

Professional Photographers of America Member - Professional Level Certification since 2014

Editorial Published in Ceremony Magazine - Wine Train Wedding Experience - Annual Issue

Editorial Published in Wedding Chicks - international publication, 7.5m subscribers - August 2017

Marketing

Google AdWords & Analytics Certified

Hubspot Inbound Marketing Certification

Workplace

Peer-nominated Morale Committee Member - DTC Representative for C. Mondavi & Family - 2017